Jonathon Karelse is the CEO of NorthFind Management, and is a global leader in demand planning, Operational excellence and Integrated Business Planning. He combines extensive experience with the latest best practices to improve supply chain operations, optimally
leveraging people, processes and tools.

Jonathon is leading the conversation that Behavioral Economics represents the next big idea for demand planning in most companies. He believes that by understanding the causes of biases and heuristics in planning, organizations can make rapid improvements in real world
performance. As a frequent contributor to the Supply Chain Council of Canada, the Association for Supply Chain Management, and the International Institute of Forecasters (IIF), Jonathon tracks trends and directly influences best practices in Demand Planning and
IBP. His work with NorthFind was recognized in 2020 by Supply Chain Brain – Top 100 Great Supply Chain Partners – and by Supply and Demand Chain Executive: Top 100 Supply Chain Projects for their support of Heinekenʼs application of Behavioral Economics in global

He has been cited for his work on Forecast Value Add (FVA) analysis; the integration of Judgment and Business Intelligence into statistical forecasting; and Conflict Resolution in consensus forecasting. Jonathon is a Director of the Eagle Ridge Hospital Foundation where
he is Chair of the Governance and Strategic Action Planning Committees. He is a graduate of the MIT Sloan. School of Management, a member of the 2019 Management Excellence cohort at Harvard Business School, and is a member of the Harvard Business Reviewʼs Advisory Council.

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