Introducing
Jonathon Karelse
Jonathon is leading the conversation that Behavioral Economics represents the next big idea for decision making and planning in many companies. He believes that by understanding the causes of biases and heuristics in planning, organizations can make rapid improvements in real-world performance.
As a frequent contributor to the Institute of Business Forecasting (IBF) and APICS, the Association for Supply Chain Management, Jonathon tracks trends and directly influences best practices in Demand Planning and S&OP. He has been cited for his work on Forecast Value Add (FVA) analysis; the integration of Judgement and Business Intelligence into statistical forecasting; and Conflict Resolution in consensus forecasting.

Recent Publications
Mitigating Unconscious Bias in ForecastingFORESIGHT: The International Journal of Applied Forecasting
Article
When Forecasts go Wrong – and WhySupply Chain Brain Podcast
Podcast
S&OP Won’t Fix Your ForecastLinkedIn
Article
Forecast Value Added Interview with Jonathon KarelseSAS
Article
The Human Factor in Demand ForecastingSupply Chain Brain Podcast
Article
Your Demand Forecasting Might be Biased. Here’s What You Can Do About It
Article
Supply Chain Now Podcast: Driving Global Operational Transformation
Podcast
Your Demand Forecasting Might be Biased. Here’s What You Can Do About It
Article

